TECHNI-SOURCE CORP - CASE STUDY
Techisource approached PRIME | PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again employed a multi-tier media campaign to highlight the business problem and showcase how Technisource was uniquely positioned to solve IT skills gaps via their contingent labor model. Since media are not interested in covering the services of a staffing agency, PRIME|PR developed a series of surveys to share with media and highlight the thought leadership nature of the company. We also worked with the company’s clients (IT workers) to develop strong case studies that demonstrated the value of working with Technisource through personal and emotional narratives.
After engaging with PRIME|PR, Technisource coverage grew by 300% and was viewed as the go-to source for IT-based labor market discussions by both media and economists. Recurring features in top IT publications and national business (Forbes, Fortune, The Wall Street Journal) publications exploded the company’s valuation – ending up with a purchase by rival Randstad for an estimated 3x the value pre-engagement.
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