Before a company can tell the right story to the right people, strategic messaging must be completed to insure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are different executives.

There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PrimePR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.