Analyst Relations

More than ever analysts are being tapped by customers for insight on products and companies before making a purchase decision. Being unknown by the major analyst firms is close to “sales suicide”.

Many companies believe that you must be a subscribed member of a particular analyst firm in order to interact with them. Luckily this is not the case. It is only true that you must subscribe to a firm to participate in product inquiries – a candid 30 minute call with an analyst to gain insight on your product offering or that of a competitor. However, with a strategic communications firm, you can secure product briefings – a one hour call to educate a group of analysts on your product differentiators and your corporate strategy.

It’s important to update the top analyst firms throughout the year on product and/or service updates to keep your company top of mind with them. This will lead to increased sales.