[services]
We pull strategies and tactics from earned and paid media to influencer management to experiential marketing and nobody can equal our results per dollar spent.
Everything we do starts with research, the foundation for the R3SM Methodology. Understanding your audience is critical to building the right message and narrative that gets your target to act.
Competitive Analysis | Audience Testing | Focus Groups | Concept Testing | Surveys
MESSAGING
&MESSAGE
TRAINING
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are executives.
There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PRIME | PR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.
After the messaging is completed, the only way to ensure your story is retold to your customers correctly, is to make sure your entire company speaks with one voice that reiterates the important key messages over and over again.
One PR rule is that having no coverage is better than getting covered by multiple publications with differing messages in every article. You’ll confuse your target market and spend precious budget helping your competition by building the market and not focusing on your unique differentiators.
MEDIA
RELATIONS
Media relations used to simply mean having several people sit in front of phones and “smile and dial”. That was enough to get your story out. Not anymore. Now you must be an expert in the material you are pitching – even able to answer the first three questions from a member of the media before they’ll take you and your story seriously.
At PrimePR we live and breathe technology, so we are always on top of the latest tech trends – enabling us to blend your unique story into a greater national tech trend. This really helps those that do not have a solid customer reference base. We can create stories and conversations around your company, instead of relying on you to provide customer case studies or product releases to gain media attention.
Ongoing media relations consist of targeted opportunities that can include any of the following:
Continued PR/AR activities would include the following:
- Researching and pitching the relevant media and analysts
- Researching and pitching editorial calendars
- Placing product reviews
- “Bouncing back” to relevant coverage
- Writing contributed articles
- Pitching trend stories
- Monitoring coverage and tracking competitors
- Producing press releases surrounding company events, news and product announcements
- Drafting customer case studies and pitching to relevant media
- Researching and pitching speaking opportunities at target trade shows
- Support for trade shows – on-site, logistics, etc…
- Blog research and executive level op eds
THOUGHT
LEADERSHIP
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are executives.
There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PRIME | PR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.
After the messaging is completed, the only way to ensure your story is retold to your customers correctly, is to make sure your entire company speaks with one voice that reiterates the important key messages over and over again.
One PR rule is that having no coverage is better than getting covered by multiple publications with differing messages in every article. You’ll confuse your target market and spend precious budget helping your competition by building the market and not focusing on your unique differentiators.
DIGITAL SERVICES
Working with social media channels for paid media engagement is one of the most impactful tactics for pushing customers to the top of the marketing funnel.
It’s more than the number of likes or followers, it’s about understanding strategy and how we get people to act and become customers, brand advocates and full champions.
This scope of work includes the following:
- Consulting: This not only includes establishing ideal tactics but also changes as a result of testing. This consulting includes the development of a project timeline built for success. Some of the recommended tactics will require the expertise of seasoned specialists on the PRIME|PR staff.
- Creation: We will create one social video and multiple social photos per month.
- Execution: Going beyond strategy development, we implement the recommended tactics for a successful digital services/revenue generation campaign.
Our work will likely cover a broad spectrum of online marketing opportunities; however, the principal areas of focus we cover are:
- Key Audience Creation: we identify your ideal customers as they post their needs and wants on social media and then displays timely advertisements to them giving you the best chance at gaining their business. A prospective customer of a speaker manufacturer may say on Facebook - "I'm looking for the best Texas whiskey out there. Help!" Our system will advertise directly to that prospective customer and anyone with similar interests and demographics.
- Automatic Optimization & Retargeting: we only get better with age, which means your advertising budget goes further and performs better as time goes on.
- Advanced Reporting: we show you what matters. The stats you need to know in a format you can understand.
- Influencer Management: we work with top influencers to help spread your new corporate narrative.
- SEO Implementation: we develop the SEO strategy and optimize two separate key word implementations and guarantee top Google placement within six months.
RELATIONSHIP
BASED SQL DEV
We pride ourselves on our focus on providing clients with an ROI and have spent many hours and dollars on technology to reach customers in the most efficient, effective way. Sometimes the best results are achieved through a simple introduction.
We have spent a combined 74 years developing and nurturing our networks to ensure that we can reach that one contact that can be a game changer for clients. Our clients have seen tremendous ROI through this simple, age-old approach.
Sometimes our clients just need an extra set of well known hands to get more business. Not only can we sell the “idea” of your product or service to the media, we have the capability, experience and contacts to also help sell your product or service to your target market.
LEAD GEN CAMPAIGN MQL DEV
Marketing without lead generation is comedy, while sales without lead generation is tragedy. We have spent the last twenty years building a system that gets you in the door with decision makers.
Using engaging and timely content, we stimulate and capture interest to develop MQLs and ultimately SQLs for your brand. We employ a range of techniques, but most often use SEO, social media, blogging, web page optimization, paid search, email marketing, event promotion, and various outbound techniques depending on your product or service. We work with you to score leads, segment, and manage your lists to ensure that we’re not just providing you with empty data.
We can have a light or heavy touch, depending on your preference. At full capacity, we can provide website traffic and engagement reporting, Influencer reporting, Lead Conversion reporting, and we can directly attribute revenue to marketing activities to determine where to focus marketing budget
CONTENT DEV
& WEBSITE DESIGN
Most companies focus on the products and services that generate revenue – that IS a company’s core responsibility. However, important customer-facing marketing tools typically get put on the back burner or designed by someone internally to just “get it done.”
The highlight of this trend is the corporate website. This is the single most important marketing and sales tool available to a company today – it’s the first thing a customer looks at, and if designed wrong, could be the last.
We design websites only after messaging is completed so that every aspect of the site tells the right message at the right time. We also incorporate the right mix of social media appropriate for the corporate structure. Moreover the design and content we create for the website is used to help create additional marketing collateral; such as press kits, product briefs and whitepapers.
Whitepapers and highly technical papers can be a huge burden on small and even mid-sized companies, taking a toll on stressed engineering teams. Traditional PR firms do not have the engineering background to even attempt such writing – leaving a great thought leadership opportunity underutilized. PRIME|PR can handle any whitepaper from nearly any technical vertical – keeping your engineers happy and your marketing efforts moving forward.
Beyond pen to paper (or keystroke to file), PRIME|PR has great expertise in the king of content – video. Our internal team and our world-class partners can generate all the video content a company needs to best tell their story, from quick and gritty social videos to polished corporate videos to full broadcast quality ads.
"PRIME|PR was a game changer for my business. Within 12 months they were greatly responsible for increasing our annual revenue from one million to 300 million."
Wallace Chen
Marketing & Sales for DJI
"I was not a fan of public relations, viewing it as an unnecessary expense -- until I met PRIME|PR. They showed us the power of solid, strategic PR."
Chris Anderson
CEO 3D Robotics
“PRIME|PR goes well beyond traditional public relations. They acted as an extension of our marketing team at a CMO level – reviewing all our marketing vendor contracts, quickly finding redundancies, and saving us more than $30,000 a month.
JT McCormick
President Headspring
“Through PRIME|PR we were able to really develop our messaging and kickstart our media campaigns to boost brand awareness. In less than a year, they secured nearly 800 articles, giving us 76% of the share of voice over our competitors.”
Roy Truitt
CEO HubCiti
“It’s amazing to work with a group that immediately understands technology so well. I didn’t have to waste months trying to educate yet another firm on what makes us different, PRIME|PR got it during the first meeting.”
Chuck Smith
SVP Product Strategy & CRO Cyphre
“Few PR professionals have been able to so easily understand MEMS device technology as easily as PRIME|PR. They have engineering experience and that’s a big differentiator in the overly saturated PR industry.”
Scott Wattenberg
CFO Microstaq
[featured press]
[official partners]
[mentor partners]
SOCIAL MEDIA
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are executives.
There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PRIME | PR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.
After the messaging is completed, the only way to ensure your story is retold to your customers correctly, is to make sure your entire company speaks with one voice that reiterates the important key messages over and over again.
One PR rule is that having no coverage is better than getting covered by multiple publications with differing messages in every article. You’ll confuse your target market and spend precious budget helping your competition by building the market and not focusing on your unique differentiators.