[blog & news]

How and When You Should Refresh Your Marketing Content

How and When You Should Refresh Your Marketing Content? Generally speaking, as a marketer you should always try to create as much evergreen content as you possibly can. This term
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5 Pillars of Great SEO

5 Pillars of Great SEO SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach. And this entails settling for
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Influencer Marketing Strategies for Startups

Influencer Marketing Strategies for Startups Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire
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What Should I Spend on PR and Marketing?

What Should I Spend on PR and Marketing? Traditionally, companies will allocate 18% of overall yearly net revenue to maintain existing brand awareness and sales. As a rule of thumb,
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When to Hire a PR Agency

When to Hire a PR Agency Starting a company is a grueling process. It involves risk after risk of creating a product, reaching out to a target market, and generating
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5 Things to Look For When Buying Your Next Consumer Drone

5 Things to Look For When Buying Your Next Consumer Drone Let’s face the truth: an unmanned aerial vehicle (UAV) has somehow made it onto your Christmas wish list this
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Startup Marketing Problems

Startup Marketing Problems The biggest problem that nearly all tech start-ups face with marketing is simply not understanding marketing strategy. The vast number of companies we mentor believe they just
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Major Minor Marketing: how to determine your marketing budget

Major Minor Marketing: how to determine your marketing budget In today’s ever evolving business landscape, many things are changing how businesses secure new revenue and build a solid business –
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XTech Staffing -Case Study

XTECH STAFFING – CASE STUDY NITIAL PROBLEM XTech was a new company in semiconductor training – offering training to military and other occupations that needed retraining in modern semiconductor equipment.
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3DR – Case Study

3D ROBOTICS – CASE STUDY INITIAL PROBLEMDue to a legal battle between DJI and DJI NA, the company’s North America subsidiary was closed and all DJI operations went to China.
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Techni-Source Corp – Case Study

TECHNI-SOURCE CORP – CASE STUDY INITIAL PROBLEM Techisource approached PRIME | PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again
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DJI – Case Study

DJI – CASE STUDY INITIAL PROBLEMUpon initial engagement with DJI (Chinese consumer drone maker) in November 2012, the company had no brand awareness in the US and had secured no
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White Glove – Case Study

WHITE GLOVE – CASE STUDY INITIAL PROBLEMWhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how
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