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How to Create the Perfect Set of Buyer Personas for your Next Marketing Campaign

How to Create the Perfect Set of Buyer Personas for your Next Marketing Campaign Buyer personas are fictional representations of a company’s ideal customer based on market research and real
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The Real Difference Between PR and Advertising

The Real Difference Between PR and Advertising Public relations (PR) and advertising are two distinct but related forms of communication that are often used by businesses and organizations to promote
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Step-by-Step: Implement Google Analytics on Your Website​

Step-by-Step Overview of How to Implement Google Analytics on Your Website Google Analytics is a powerful tool that can help you track and analyze the performance of your website. By
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5 Steps to a Successful Google Ads Campaign

5 Steps to a Successful Google Ads Campaign Google Ads, previously known as Google AdWords, is a powerful advertising platform that allows businesses of all sizes to reach their target
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The Importance of Brand Awareness in Start-Up PR

The Importance of Brand Awareness in Start-Up PR Brand awareness is an essential aspect of any business, as it helps to establish a company’s reputation and increase customer loyalty. By
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6 Steps to Strategic Corporate Positioning

6 Steps to Strategic Corporate Positioning Corporate positioning is the process of identifying and communicating a company’s unique value proposition to its target audience. For technology companies, this process can
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Top 5 Ways to Work with Tech Media

Top 5 Ways to Work with Tech Media 1. Build relationships with tech journalists: Building relationships with tech journalists can help you gain exposure for your company or product. Reach
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An Overview of Strategic Tech Branding

An Overview of Strategic Tech Branding Strategic tech branding is the process of creating a brand identity that aligns with the values and goals of a technology company. It is
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How and When You Should Refresh Your Marketing Content

How and When You Should Refresh Your Marketing Content? Generally speaking, as a marketer you should always try to create as much evergreen content as you possibly can. This term
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5 Pillars of Great SEO

5 Pillars of Great SEO SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach. And this entails settling for
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Influencer Marketing Strategies for Startups

Influencer Marketing Strategies for Startups Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire
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What Should I Spend on PR and Marketing?

What Should I Spend on PR and Marketing? Traditionally, companies will allocate 18% of overall yearly net revenue to maintain existing brand awareness and sales. As a rule of thumb,
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Startup Marketing Problems

Startup Marketing Problems The biggest problem that nearly all tech start-ups face with marketing is simply not understanding marketing strategy. The vast number of companies we mentor believe they just
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Major Minor Marketing: how to determine your marketing budget

Major Minor Marketing: how to determine your marketing budget In today’s ever evolving business landscape, many things are changing how businesses secure new revenue and build a solid business –
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3DR – Case Study

3D ROBOTICS – CASE STUDY INITIAL PROBLEMDue to a legal battle between DJI and DJI NA, the company’s North America subsidiary was closed and all DJI operations went to China.
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Techni-Source Corp – Case Study

TECHNI-SOURCE CORP – CASE STUDY INITIAL PROBLEM Techisource approached PRIME | PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again
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DJI – Case Study

DJI – CASE STUDY INITIAL PROBLEMUpon initial engagement with DJI (Chinese consumer drone maker) in November 2012, the company had no brand awareness in the US and had secured no
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White Glove – Case Study

WHITE GLOVE – CASE STUDY INITIAL PROBLEMWhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how
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