How to Create the Perfect Set of Buyer Personas for your Next Marketing Campaign Buyer personas are fictional representations of a company’s ideal customer based on market research and real

The Real Difference Between PR and Advertising Public relations (PR) and advertising are two distinct but related forms of communication that are often used by businesses and organizations to promote

Step-by-Step Overview of How to Implement Google Analytics on Your Website Google Analytics is a powerful tool that can help you track and analyze the performance of your website. By

5 Steps to a Successful Google Ads Campaign Google Ads, previously known as Google AdWords, is a powerful advertising platform that allows businesses of all sizes to reach their target

The Importance of Brand Awareness in Start-Up PR Brand awareness is an essential aspect of any business, as it helps to establish a company’s reputation and increase customer loyalty. By

6 Steps to Strategic Corporate Positioning Corporate positioning is the process of identifying and communicating a company’s unique value proposition to its target audience. For technology companies, this process can

Top 5 Ways to Work with Tech Media 1. Build relationships with tech journalists: Building relationships with tech journalists can help you gain exposure for your company or product. Reach

An Overview of Strategic Tech Branding Strategic tech branding is the process of creating a brand identity that aligns with the values and goals of a technology company. It is

How and When You Should Refresh Your Marketing Content? Generally speaking, as a marketer you should always try to create as much evergreen content as you possibly can. This term