How and When You Should Refresh Your Marketing Content
How and When You Should Refresh Your Marketing Content? Generally speaking, as a marketer you should always try to create as much evergreen content as you possibly can. This term
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5 Pillars of Great SEO
5 Pillars of Great SEO SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach. And this entails settling for
Influencer Marketing Strategies for Startups
Influencer Marketing Strategies for Startups Big companies may often spend the equivalent of a small nation’s GDP just on market research and have a marketing department bigger than your entire
What Should I Spend on PR and Marketing?
What Should I Spend on PR and Marketing? Traditionally, companies will allocate 18% of overall yearly net revenue to maintain existing brand awareness and sales. As a rule of thumb,
When to Hire a PR Agency
When to Hire a PR Agency Starting a company is a grueling process. It involves risk after risk of creating a product, reaching out to a target market, and generating
Startup Marketing Problems
Startup Marketing Problems The biggest problem that nearly all tech start-ups face with marketing is simply not understanding marketing strategy. The vast number of companies we mentor believe they just
Major Minor Marketing: how to determine your marketing budget
Major Minor Marketing: how to determine your marketing budget In today’s ever evolving business landscape, many things are changing how businesses secure new revenue and build a solid business –
3DR – Case Study
3D ROBOTICS – CASE STUDY INITIAL PROBLEMDue to a legal battle between DJI and DJI NA, the company’s North America subsidiary was closed and all DJI operations went to China.
Techni-Source Corp – Case Study
TECHNI-SOURCE CORP – CASE STUDY INITIAL PROBLEM Techisource approached PRIME | PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again
DJI – Case Study
DJI – CASE STUDY INITIAL PROBLEMUpon initial engagement with DJI (Chinese consumer drone maker) in November 2012, the company had no brand awareness in the US and had secured no
White Glove – Case Study
WHITE GLOVE – CASE STUDY INITIAL PROBLEMWhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how
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