XTech was a new company in semiconductor training – offering training to military and other occupations that needed retraining in modern semiconductor equipment.

XTech built out the training facility and staffing services, but on one knew they were an option and suffered two quarters of devastating losses due to no marketing efforts.


The executives met with PRIME|PR for a week long messaging and branding session to launch the company and secure immediate revenue generation for their training services. PRIME|PR used a combination of brand awareness media campaigns and digital services for immediate promotion of their new Fall semester classes. The media campaigns created the brand awareness necessary to grow well over time and the digital services secured enough immediate students to bring the company to profitability..


2009 Arthur Ln, Austin, TX 78709  |  512-698-7373

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

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